How do we create serendipitous moments? Here's the transparent technical foundation that makes intelligent discovery possible.
We map your interests, behaviors, and potential alerts into high-dimensional semantic space—the same mathematical framework that powers modern AI. Your interest in "Tokyo" becomes a point in this space, and "Japanese cultural events" becomes another point. The distance between these points represents their semantic relationship.
Our system continuously traverses your personal knowledge graph, looking for meaningful connections across domains. When you create a Tesla stock alert, we don't just monitor the price—we map connections to EV infrastructure, energy policy, competitor news, and local charging stations.
Every interaction teaches our system more about what constitutes meaningful serendipity for you. When you engage with a connection between travel and cultural events, we learn to strengthen similar pathways. When you dismiss a suggestion, we adjust the semantic weights accordingly.
Unlike single-purpose apps, our universal architecture allows for connections across completely different information domains. We can correlate your stock interests with local business news, your travel searches with weather patterns, your sports following with merchandise opportunities.
Your personal knowledge graph lives on your device. We don't need to upload your entire digital life to our servers to create meaningful connections.
We're not trying to maximize your screen time or sell your attention. We want to give you exactly what you need, when you need it, then get out of your way.
You can see why we made each connection. No black box recommendations—every serendipitous moment comes with an explanation of the reasoning behind it.
The Fundamental Difference
Surveillance capitalism profits by keeping you scrolling. We profit by giving you exactly what you need so efficiently that you can close the app and live your life. Our success is measured by how much time we save you, not how much we steal from you.